About ROXER

We're on a mission to revolutionize school transport in India, making every child's journey safe, transparent, and worry-free.

About ROXER illustration

Our Motive

ROXER CUB exists because daily school commutes should never be a gamble. We saw overcrowded autos, inconsistent drivers, and parents with zero visibility once a child left home. Our motive is simple: set a new standard for safety and transparency in school transportation by combining rigorous verification with thoughtful technology and a parent-first service mindset.

Practically, this means KYC + police verification for every driver, checks on vehicle fitness and permits, live GPS with pickup/drop alerts, a one-tap SOS connected to our helpline, and clear dashboards for schools with route history and audit trails. We train partners on child safety and communication, respect data privacy under applicable Indian norms, and keep a standby network to avoid missed rides—so families get reliability they can trust every single day.

Our Mission

“To create the safest, most reliable, and transparent school transport ecosystem in India.”

Children boarding a modern school bus

Our Story

Parents in Chennai know the chaos of school transport: unsafe autos, reckless driving, no accountability. ROXER was founded to end this.

We witnessed too many close calls and worried parents — so we built a solution that puts safety first, always.

Our Vision

A future where parents never worry about their child's commute.

Core Values

The principles that guide everything we do

Safety

Every decision is made with child safety as our top priority.

Trust

Building lasting relationships through reliability and integrity.

Transparency

Complete visibility into every aspect of your child's journey.

Reliability

Consistent, dependable service you can count on every day.

Our Journey

From idea to impact

2024

The Spark

Idea born after repeated accident cases in school transport.

2025

First Steps

Pilot program launched in Chennai with verified drivers and partner schools.

2026

Official Launch

ROXER Cub officially launched across Tamil Nadu, bringing safe transport to thousands of children.

Meet Our Team

The passionate individuals behind ROXER

Vijay — Founder & CEO

Vijay

Founder & CEO

Passionate about child safety and technology, Vijay leads our mission to transform school transport across India.

Hemalatha — Co-founder & Managing Director

Hemalatha

Co-founder & Managing Director

Dedicated to operational excellence and strategic growth, driving our mission forward with unwavering commitment to safety and innovation.

Harris — Technical Consultant

Harris

Technical Consultant

Expert in backend systems, GPS integrations and reliability engineering.

Jahir — Technical Consultant

Jahir

Technical Consultant

Specialist in mobile apps, UX and real-time tracking features.

Join Us in Making a Difference

Together, we can ensure every child in India has access to safe, reliable school transport.